My Design Story
I believe that good design is more than just aesthetics—it’s about translation and problem solving. My job is to take complex, often overwhelming information and turn it into a design that is needed. Whether that’s an intuitive, user-centered digital system that people actually enjoy using OR all the design collateral for an event such as ads, invitations, t-shirts, and step and repeats.
With a background spanning corporate marketing, military intelligence training platforms, and professional photography, I bring a multidimensional perspective to every project. Whether I’m wireframing a secure intranet interface or spearheading a multi-channel brand campaign, my focus remains the same: clarity, consistency, and impact.
What I Bring to the Table:
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UI/UX & Product Design: I specialize in bridging the gap between technical requirements and human needs. During my time with the US Army TRADOC G-2 Contract, the team inside joke was that “I made boxes look pretty.” But what I actually did was transform complex military training needs into streamlined wireframe, mockups, and prototypes using Figma and Agile methodologies allowing the development team to see that the end goal was before having to guess.
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Visual Communications: From high-volume print production to large-format graphics, I ensure brand identities stay cohesive and work to find the best solution to support my clients’ needs. I’ve helped organizations like the United Jewish Federation of Tidewater see measurable growth (like a 25% boost in Summer camp enrollment!) through targeted design strategy.
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A "Problem-Solving" Mindset: I have a knack for "Problem-Solving"—cleaning up internal workflows and presentation materials to boost team productivity and client engagement. Basically asking my client/stakeholder a lot of questions about their project/product needs and goals, and then presenting them with a solution.
Technical Toolkit:
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Design: Figma, Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro, XD).
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Collaboration: Lucidchart, JIRA, Azure DevOps, Agile/Scrum.
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Extras: Product Photography & Animatronic Restoration (ask me about the Coleman Collection!).
Beyond the Screen
When I’m not pushing pixels, you might find me chasing my toddler, reading, crafting, or exploring the intersection of art and science—I even hold a certification in Shark Biodiversity and Conservation. I’m a firm believer in staying curious, whether that's learning a new software or understanding one of my favorite animals.
Based in Virginia Beach, VA | Available for Freelance & Full-Time Opportunities
Work Experience
July 2017 - Current
Independent Contractor
Graphic Designer & Photographer
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Optimized internal workflows by designing streamlined UI/UX and presentation materials, resulting in a measurable increase in team productivity and client engagement.
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Spearheaded the implementation of dispatching/invoicing software, driving a ~75% increase in sales closing rates within the first 30 days of adoption.
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Strengthened brand reputation and customer retention by crafting compelling copy and managing public-facing communications across diverse digital platforms.
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Managed high-volume production cycles, delivering 100% press-ready, pixel-perfect print and digital assets, including flyers, promotional items, and social media ads for multiple concurrent projects while consistently meeting strict deadlines.
December 2019 - August 2025
US Army TRADOC G2 Contract
Product Designer
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Enhanced military intelligence training and operations by developing intuitive user interfaces, prototypes, and wireframes that improved user experience for web-based training platforms.
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Transformed complex technical requirements into user-centered design solutions, directly supporting high-priority Operational Environment (OE) initiatives.
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Accelerated product deployment by utilizing Figma, Lucidchart, JIRA, and Azure DevOps within an Agile Scrum framework to bridge the gap between design concepts and final production
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Improved system reliability by collaborating with cross-functional development teams to integrate UI solutions seamlessly with backend systems.
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Supported the sustainment and deployment of training platforms across the US Army Training Enterprise.
December 2017 - April 2019
United Jewish Federation of Tidewater
Graphic Designer
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Spearheaded a multi-channel summer camp campaign that boosted participant enrollment by ~25% through targeted digital and print assets.
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Standardized brand visual identity across all community materials, including annual reports, event collateral, and large-format graphics, to ensure consistent messaging.
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Managed the production lifecycle for multi-page publications and community calendars, coordinating with vendors and lay leaders to meet strict deadlines and budget restrictions.
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Served as a visual consultant for various departments to ensure messaging resonated with diverse demographics, from donors to community influencers.
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