Photography
ULTIMA Christmas Tree
In order to showcase the different versions of the ULTIMA tree that General Foam Plastics (GFP) produced, the differing tree types were staged and photographed for marketing collateral. The marketing team and I planned everything, including which trees to use, the locations, and the decor style, with a limited budget of under $300. The images produced were used in print, social media marketing campaigns, and product packaging. The company saw a significant increase in social media interaction from customers and Christmas tree enthusiasts. The tree was also featured on QVC.
Pools
General Foam Plastics (GFP) produced several types of kiddie pools and sandboxes. We did several product shoots to feature the different pools and their uses, such as the doggy tub and the race car sandbox. We also endeavored to create several kid friendly images to engage with parents on social media during the summer. The posts featured kids having fun in GFP pools and using their imaginations.
Blow Molds
General Foam Plastics (GFP) was a major manufacturer of blow-molded holiday decor. They produced Halloween Trick-or-Treat Buckets and cauldrons, various Christmas figures, and even partnered with Peeps for Easter decor. The photos I took were used in print catalogs, social media & web marketing, as well as product packaging that was distributed across the country.
Twist & Spout Pool Promo Video
I was a part of the product development team that produced the Twist & Spout Pool from ideation to production at General Foam Plastics (GFP). Once the pool was created, we wanted to produce a video that showed the different spray features of the pool that were unlike anything else on the market at the time. The project manager and the two-person marketing team, of which I was one, worked on the script and storyboard together. Once everything was planned, I did the filming, editing, and contributed my own voice for the voice-over.
Film Festival
Pre-Show Ad Loop
For the 25th Annual Virginia Festival of Jewish Film, I produced a 15-minute pre-show ad loop designed to engage audiences during seating. I collaborated directly with donors to integrate custom advertisements and brand logos into templated "Thank You" slides, ensuring all assets met strict technical and brand requirements. The final sequence featured optimized slide durations, seamless transitions, and a curated soundtrack synchronized to the festival’s thematic programming.
Photo Touch-up
Family Photo Repair
To exercise my skills in Photoshop, I wanted to be able to have a before-and-after image. In order for facilitate this, a family photo was scanned in so that I could restore it. The restorations include color correction of the yellowing paper, scratch and crease removal, and the removal of the tear that runs across the photo, as well as the tape used to repair it.